Rule 1: "You reap what you sow"? NO! - The ubiquitous "80/20 rule"

The 80/20 rule tells people that there is a general imbalance between input and output, effort and reward, cause and effect. Less input can lead to more output; Small efforts can lead to great achievements; The key few are often the main factors determining the efficiency, output, profit and loss, and success or failure of the entire organization. The "80/20 rule" reveals a truth: focusing on a small portion of input can usually generate the majority of returns.

Rule 2: "Take action if you have one more chance of winning"? YES! ——The 51% Rule

Either or, the two must choose one, which has almost the same attraction as the other. If one of them has a 51% reason for choosing, then it should be chosen without hesitation, which is the so-called 51% principle.

Rule 3: "Where sincerity comes, gold and stone open"? YES! ——The 931 phenomenon

A salesperson from an insurance company discovered a mysterious phenomenon, that is, when selling to 9 customers, 3 of them will have the idea of purchasing insurance, and among the 3 customers, 1 of them will definitely purchase insurance. This is the mysterious "931" phenomenon, which marketing experts refer to as the "effectiveness ratio". The phenomenon of "931" actually tells us that in order to gain customer recognition, we must have a persistent spirit and take corresponding measures to achieve success.

Rule 4: See through the strange "3" cycle - Rule 3

In a stable competitive market, the number of influential competitors will never exceed three. Among them, the market share of the largest competitor will not exceed four times that of the smallest one.

Rule 5: Customer Communication Effect -1:8:25 Rule

1: 8:25, which affects one customer, can indirectly affect eight customers and generate purchase intention among 25 customers. Similarly, if you offend one customer, it will also result in corresponding losses, which require you to put in 25 times the effort to make up for.

Rule 6: Strategic Choice -4+2 Management Rule

Most management is not related to performance. As long as a company excels in the four primary management areas of strategy, execution, culture, and organization, and does well in two of the four secondary management areas of talent, innovation, leadership, and mergers and acquisitions, it can successfully grasp and establish a long-lasting business. This phenomenon is referred to by the management community as the magical "4+2 management rule".

Rule 7: Increase boiling point by 1 ℃ -101 ℃ for marketing

The 101 ℃ theory is not a specific implementation theory. Its principle is to tell us that in fierce competition, we must recognize the importance of innovation and reach a general level, which is commonly referred to as 100 ℃. It can no longer meet the market demand. Only by reaching a higher 101 ℃ can enterprises stand out among numerous competitors and achieve their goals.

Rule 8: Changes in the battlefield lead to changes in tactics - "4Ps -4Cs -4Rs"

Someone once made such a metaphor, 'The market is the battlefield of the enterprise.' Indeed, whether the enterprise can survive and succeed, the market is the most critical battlefield.

The marketing work of enterprises is an art, and advanced marketing concepts will enhance the market performance of enterprises. From the perspective of marketing mix strategy, the marketing concept has gone through three stages: 4Ps, 4Cs, and 4Rs.

4Ps: Product, Price, Channel, Promotion

4Cs: Customer, Cost, Convenience, Communication

4Rs: Association, Reaction, Relationship, Reward

Rule 9: The Optimal Combination of the Whole - MiG-25 Effect

The so-called MiG-25 effect in management refers to the overall optimal combination. Perhaps not all individuals in an organization are the best, but the whole they form together is the strongest. Obviously, this requires good division of labor and collaboration.

Rule 10: Winning by Positioning - Positioning 3+2 Rule

The so-called 3 in the 3+2 rule refers to three levels. The process of enterprise positioning includes three levels: market positioning, product positioning, and brand positioning; The so-called+2 refers to the fact that the positioning of the three levels of an enterprise must be based on its corporate culture and development strategy.

Rule 11: Fishbone Diagram Analysis Method -5M Factor Method

The 5M factors include five aspects: human, machine, material, method, and environment. What are the human factors that cause problems to arise; Simply put, 'machine' is like a weapon, referring to the impact of software and hardware conditions on events; Material "is like the bullets used in firearms, referring to the basic preparation and materials; 'Law' refers to whether the ways and methods related to an event are correct and effective; 'Ring' refers to the influence of internal and external environmental factors.

Rule 12: Order is Hidden in a Disordered Market - The 421 Rule of the Market

An orderly market has the following characteristics: within a certain geographical range, when it comes to a certain consumer field, there is almost the same brand ranking in the minds of the vast majority of consumers. In terms of market share, the first brand that comes to mind accounts for about 40%. In other rankings, there is a similar exponential decline, which means that the second and third brands account for about 20% and 10% respectively. This is what we call the 421 rule.