【 Yonghua Culture Communication Series 】 Three Stories to Understand Goal Management

Release time:2018-05-02

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The first story - Alice's story

Can you tell me which path I should take? ”That depends on where you want to go, "said the cat. It doesn't matter where we go, "Alice said. So it doesn't matter which path to take, "said the cat. ——Excerpted from Lewis Carroll's "Alice's Adventures in Wonderland" review: When a person has no clear goal, they don't know what to do and others can't help them! Tianzhu needs to help himself first. When he doesn't have a clear goal direction, no matter how good others say, it's still their perspective and cannot be transformed into effective actions.

The Second Story - The Story of Swimming

On the morning of July 4, 1952, thick fog rose off the coast of California. On Catalina Island, 21 miles west of the coast, a 43 year old woman is preparing to swim from the Pacific to the California coast. Her name is Florence Chadwick. That morning, the fog was thick and the seawater was freezing her body, making it almost impossible for her to see the ship escorting him. Time passed by hour by hour, and millions of people watched on television. Several times, sharks approached her and were scared away by someone shooting them. After 15 hours, she was tired again and numb from the cold. She knew she couldn't swim anymore, so she had someone pull her onto the boat. Her mother and coach are on another boat. They all told her that the coast was very close and advised her not to give up. But as she looked towards the California coast, she could see nothing but thick fog... The place where people pulled her onto the boat was only half a mile away from the California coast! Later, she said that what made her give up halfway was not fatigue or cold, but because she couldn't see her target in the thick fog. Miss Chadwick only failed to persevere this once in her life.

Review

This story is about the need to see and reach a goal in order to become an effective one, generate motivation, and help people achieve the results they want. Managers often make a mistake when setting goals with subordinates, thinking that the higher the goal, the better. They believe that even if employees only complete 80% of the goal, they can still exceed their expectations. In fact, this kind of thinking is problematic. Managers who hold this kind of thinking overly rely on goals, believing that as long as goals are set, employees will strive to achieve them. In fact, setting goals is one thing, achieving goals is another. Setting goals is to clarify what to do, and achieving goals is to clarify how to do it. Instead of putting pressure on employees with a high goal, it is better to set a suitable goal and help employees develop an action plan, jointly explore obstacles, and eliminate them to help employees form motivation. In addition, goals are not the only means of motivation. Only when goals are matched with incentive mechanisms can more effective motivational mechanisms be formed. So, in addition to focusing on goals, managers also need to pay attention to supporting incentive measures. Finally, the appropriate goal is something that employees can easily achieve. Only when employees can achieve their goals through hard work, will the goals be attractive to them. Otherwise, employees would rather not do it than put in a lot of effort and fail to complete it.

The third story - The story of an insurance salesperson

A classmate raised their hand and asked the teacher, "Teacher, my goal is to earn one million yuan within a year! How should I plan my goal?" The teacher then asked him, "Do you believe you can achieve it?" He replied, "I believe!" The teacher then asked, "Do you know which industry you need to go through to achieve it?" He replied, "I am currently working in the insurance industry." The teacher then asked him, "Do you think the insurance industry can help you achieve this goal?" He replied, "As long as I work hard, I will definitely be able to achieve it." "Let's see how much effort you need to make for your goal. According to our commission ratio, a commission of one million yuan. I need to achieve a performance of approximately 3 million yuan. One year: 3 million yuan performance. One month: 250000 yuan performance. Every day: 8300 yuan performance," the teacher said. Every day: 8300 yuan performance. How many clients do you need to visit? "The teacher continued to ask him," About 50 people. "" So we need 50 people a day, 1500 people a month; what about a year? We need to visit 18000 clients. "At this point, the teacher asked him again," Do you have 18000 A-class clients now? ”He said no. If not, you'll have to rely on visiting strangers. How long do you need to talk to someone on average? "He said," At least 20 minutes. "To be honest," everyone needs to talk for 20 minutes, and you talk to 50 people a day, which means you have to spend more than 16 hours a day talking to clients, not including travel time. Can you do it? "He said," No. Teacher, I understand. This goal is not imagined out of thin air, but needs to be based on a plan that can be achieved

Review

Goals do not exist in isolation, goals are complementary to plans, goals guide plans, and the effectiveness of plans affects the achievement of goals. So when implementing goals, it is important to consider one's own action plan and how to achieve them more effectively. This is a question that everyone needs to think clearly about, otherwise, the higher the goal is set, the worse the results achieved.

The three stories vividly illustrate the theory of goal management: firstly, a person must have clear and specific goals; secondly, goals must be realistic, visible, and tangible; thirdly, goals should not exist in isolation; a person's goals should be related to the organization; fourthly, goals and plans are inseparable; fifthly, goals should be decomposed and implemented.